Just to wrap the week up, these are things you should know about adding personality to your brand.

Your brand isn’t built by robots. It isn’t simply cobbled together and mass-produced on an assembly line, piece by piece. You created it.

You give it a life and a personality all its own, and that personality shines through and appeals to your customers for good reason.

It is important to remember is there are still PEOPLE on the other side of all of our technological marvels, and if you want to reach them and effectively build your brand, you have to share what you have in common: human personality.

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