The first thing you should take into consideration when creating an ad strategy is not the type of ad but the goals you want to achieve with the ad.
Is it sales? Brand recognition? Collaboration? Lead generation? Brand authority? Engagement? Following? ETC
After you’ve come up with a clear vision of what you want to achieve, you can then go ahead to choose an ad platform that can help you achieve your goals.
Although Facebook has a higher number of users, Instagram is more common among younger users (18 – 34 years) and maybe a better option for brands that want a younger demographic.
Also, Instagram gets 58 times more engagement per follower than Facebook with a rate of 4.21%. The engagement on Instagram is determined by account followers, the number of followers a user has.
But with the explore and reels option there is more opportunity to gain visibility for their accounts.
Facebook is better for direct response advertising and Instagram is better for brand marketing.
Facebook also has great target audience ads. It has “Custom Audiences” that allows you to target users by diverse demographics which increases the tendency of connecting with your intended audience and high lead generation.
Google ads should not be optional.
Google is the world’s largest search engine and can expose your brands to enormous traffic
Google ads are also highly effective for local searches which shows your products to people searching for your services in your location.
As long as you have a website, you should engage in Google ads.
We hope you find this explanation helpful!
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