Getting people to visit your websites can be very challenging. That’s why blogs and landing pages are implemented to direct them to your site of their own will.
But while doing that, you need to take note of some actions to avoid while creating a landing page, else you might end up sending your priced audience farther away.
THESE MISTAKES CAN MAKE YOUR LANDING PAGE COUNTERPRODUCTIVE;
Creating vague content on your page.
The landing page is meant to convince them, so your content should be clear and concise. They need to understand what is in it for them before they can decide to click the CTA button.
Driving them to your homepage always.
If you have a marketing campaign for a product you are selling, your landing page should direct them to unique landing pages for those products. Directing them to your homepage would only give the impatient ones more reason to exit it.
Adding too many links to your page.
This can be distracting. Add only specific links and buttons or people would be confused as to what exactly you are trying to sell.
Not using forms.
Creating a landing page without adding a form is a No-No. You need to get information from your leads. The form should be short and concise so it is easy to fill. Once you have their information, it can help you strategize better next time to know who your major target audience is.
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