Have you ever Heard of the term “Retargeting” in Display marketing?
So that you do not get confused, display marketing is the tiny advert columns that you see on all websites showcasing a product or a website that has no direct affiliation with the present web page you might be on.
With display marketing explained, and out of the way, retargeting in display marketing, is tracing and retargeting people that have visited your site! and sending offers and discount their way.
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