For over two years now, I’ve worked closely with Mr. Ayo, being mentored by him, and you bet I’ve learnt a thousand from him. However, I was marveled at how much he put out in this book; too much a lot of businesses need but have no idea about. You never know why your business isn’t getting the right traction until you discover you really do not know much about what needs to be in place. Reading the Brand Book taught me that.
Jude Agboola
