There is more to DM than pictures and pretty videos. With DM Marketing, you can make much more sales and gain much more customers than you could ever imagine.
However, before you begin, you must first locate your target audience and those whose niches are similar to yours or your brands. This makes DM Marketing easier and more productive. You can do this by checking out the profiles of people who have liked your posts, commented on them, or those that have tagged you.
You’ll find these people are more likely to respond to your messages, seeing that they have shown interest in your brand/ posts.
Lest I forget, the most important rule in the game of DM Marketing is: ALWAYS RESPOND! Whether it’s a dm or comment on your post, always take out time to respond. It could be a new biz opportunity or an influencer wanting your attention or maybe a potential partnership or client, you never can tell. But you must know that it is an opportunity to build a relationship with someone outside of the ever-scrolling Instagram feed and comment section.
You would agree that sending over a quick Instagram DM is handier than typing up an entire email. Plus, Instagram Direct messaging provides a chance to give quick and personal customer service to current and potential customers.
Remember, People buy from those they feel a connection with.
You can also use Instagram Direct messaging to reach out to influencers that can promote your service or product. Please, do not send an email. It’ll most certainly get buried down in their inbox.