Upselling and cross-selling are mutually beneficial when done properly, providing maximum value to customers and increasing revenue without the recurring cost of many marketing channels.

Upselling is the practice of encouraging customers to purchase a comparable higher-end product than the one in question, while cross-selling invites customers to buy related or complementary items.

Take, for example, Telling your customers to purchase the latest of a bag that was released in 2016, is called UPSELLING while telling your customers to purchase a bag with a heel and a piece of jewelry to go with, is called CROSS SELLING

Cross-selling and upselling are similar in that they both focus on providing additional value to customers, instead of limiting them to already-encountered products. In both cases, the business objective is to increase order value inform customers about additional product options they may not already know about.

The key to success in both is to truly understand what your customers value and then respond with products and corresponding features that truly meet those needs.

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