Five Simple Steps To Creating Your Buyer’s Persona

Do you know who your customers are?

More importantly, do you know what they want or need from you?

Well, creating your buyers’ persona will help you get these clearly.

A buyer persona is a fictional person who represents your ideal customer or a portion of your audience. Their interests, challenges, and problems align with your audience’s.

With a persona, you can create content that resolves your audience’s problems and speaks to their interests. And more importantly, to improve your overall marketing!

Below are the simple steps in creating a buyers’ persona, read on to learn.

Research your target audience: Look at your current customer base. Who are your best customers and repeat purchasers? Are there any similarities between them?

Narrow down the most common details: Having completed your research, narrow down your results by finding the most common answers you received from customers and subscribers.

Then, weed through your research to determine the most important details that’ll affect how you communicate with your audience.

Create separate personas: the next step is to organize those details into separate personas. Identify people in your audience with the same challenges and goals and group them into their own category. These different categories will represent different personas.

Give your personas names: Assigning a name to your persona will remind you that you’re speaking to an actual person when you write emails. This can help you write more personalized content.

Start writing personalized emails: Now that you have created your buyers’ persona, you can start writing your emails and content with this persona in mind.

Creating a good persona will help Your target audience engage with your content more because they can find your content more personal, relevant to them. (And solve their problems!), and in return achieve your marketing goals.

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Stop Selling Start Helping

Sound somehow, right?

Well, the truth is, nobody wants to be sold to, but everyone loves their problems being solved.

So, whenever you are interacting with your target audience, don’t come sounding desperate and sales.

Instead, make sure you understand their pain points and proffer solutions.

With this, “selling” becomes easier than you could imagine.

Need help with Digital Marketing/business branding?

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+2349062470398

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Need To Reposition Your Brand?

We are one of Nigeria’s leading Web and Digital Marketing Agency proffering world-class responsive Website experience, e-commerce solutions, Mobile Apps, Brand Identity, Publishing and Advertising, Content Writing, Editing, Publishing & Marketing, Social Media, and Digital Marketing Services for forward-thinking businesses, and brands using growth hacking tools and trusted technologies to increase sales, improve ROI and make your brand unforgettable.
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At Jetheights, we use simple, yet top-level business growth-hacking solutions for entrepreneurs to increase visibility, sales, and your results.
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If you’re struggling with Sales, need Leads, struggling with Client Conversion or retention, Visibility & strategy, or need a team to look into your brand architecture, you need to speak to Jetheights right away… We currently manage several top local (Nigeria & Africa) and international clients

Looking for game-changers? Call us today!
We are Premium, yet affordable.

Contact us 07031740649
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You Do Have What It Takes!

“Do I have what it takes?”

Most times, whenever you ask yourself this question, you always have the picture of someone in mind whom you compare and judge yourself by their standard, and then you become crippled, and believe the lie, that you do not have what it takes yet.
Because you do not look like that model in the picture in your head.

Take for example, you see a public figure that you admire, looking all dapper, skilled and intelligent, with a great speaking prowess.

The guy is doing well and pulling a lot of crowds to himself, all thanks to his outstanding bio.

Now if you ask yourself, what was responsible for his success?, he’s got the skills to attract the right people, right? Great!

Now you want to also become a superstar, pulling crowds like he does.
But do you have those skills?

Well, if we want to be truthful with ourselves, probably not!

And then fear sets in, you wonder if you’ll ever achieve that feat, which is your dream.

Because, if we will say the “truth”, “you do not have what it takes”.

And actually, that’s the big lie you’ve allowed your dear brain tell you!

Can I tell you something?, what you see here, in its real sense isn’t what it takes, what you see is the result!
There was something before what you see, and that is actually what it takes.

You might need to read that again.

Now why will you judge yourself by someone’s result (the skills) when you have not given what it really takes to achieve the result?

Isn’t that unfair on you?

And that is where a lot of people stop. They look at that ‘image’ of their dreams, see that they do not have what it takes, and sadly, get scared away.

Now, let me take you a step further, how about asking yourself, what does it take to have those skills?

Do you have what it takes to acquire those skills?
Well that is for your to decide, but I’m sure it’s more likely to be a positive response.

You want to start earning seven figures in your business, but you look at those living out that dream, and you see that they are all smart marketing gurus, and that thought enough as crippled you because we both know that you aren’t good at marketing. So, “you do not have what it takes”

How about you ask yourself a little bit further, do you have what it takes to be a good marketer? Well, maybe that will get you thinking.

Trust me, you might not have what it takes to start earning seven figures currently, but if you look well, you will find out that having what it takes to be a skilled marketer isn’t that hard; just a tiny part of your brain and the relevant information.

Did you catch the drift?

So, next time you are about to doubt your ability to achieve a goal, instead of asking the question; do I have what it takes,(most times, you won’t) twist it a lil bit and ask yourself instead, what exactly does it take to achieve this?

With this, you are training your brain to focus on the core things that matter, the base thing it takes instead of the result you see.

And trust me, if you are able to dig down enough, you will be more than half way to achieving that dream.

Remember, your dreams are valid, until you think otherwise.

How to Overcome The Fear of Being Seen and Show Up Confidently As a Solopreneur

If you are a brand or business owner, you’ll agree that it is more profitable to be visible. However, you can be one of the many who battle with the fear of showing up or being visible.

You feel self-conscious, question what to say, and as a result of this stress and anxiety around showing up, you experience burnout.

This fear hinders your ability to show up, put yourself out there, share your work, and make an impact.

If this sounds like you, read on to see how you can manage this fear and start showing up with courage and confidence.

1. Practise self affirmation.

2. Take one step at a time.

3. Remind yourself that you are in control of what you share.

4. Learn how to walk with fear(but kept at the back seat)

5. Believe in your vision more than your fear.

6. Don’t be too self conscious.

7. Seek help;(courses, accountability groups, coaching programs/consultation, etc.).

In conclusion, think of what you stand to gain/lose by not showing up and let the fear push you to success, instead of running back into your shell. Remind yourself that putting yourself out there is a relatively small risk (as opposed to not fulfilling your purpose, being broke, and miserable).

Remember, it is more profitable to be visible.

Need help getting started in any way?
Reach out to us at Jetheights!

Feel free to reach out to us for consultation and inquiries.

Send a DM or call us on📲

📞 +2349062470398

Send us a mail at Hello@jetheights.com.
Check us out: www.jetheights.com
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For more business growth tips, follow us on our Social Media Platforms
Facebook: https://www.facebook.com/Jetheights
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Join our online growing community: https://www.facebook.com/groups/Africanify

Its High Time You Stopped Whining And Wondering Why It’s So Hard On Your Part

Sometimes, it looks like everything is not working fine with you, the journey seems rough and the path hard to thread.

But the truth is, you gotta stop complaining, and start figuring out, out to survive and thrive amidst all challenges.

Remember that you’ll face some resistance, not because you are wrong, but because your dreams are bigger.

At Jetheights, we will be here to do our part in making the journey easier.

Feel free to reach out to us !

Send a DM or call us on:
+2349062470398
Or send us an E-mail
Hello@jetheights.com
www.jetheights.com

For more business growth tips, follow us on our Social Media Platforms
Facebook: https://www.facebook.com/Jetheights
Instagram: https://www.instagram.com/jetheights/
Join our online growing community: https://www.facebook.com/groups/Africanify

Five Frequent Myths About Entrepreneurship

There are a series of wrong ideas and notions surrounding entrepreneurship.

Debunking these myths can help startup leaders figure out what’s truly necessary to achieve success with their fledgling company.

This post highlights some of the most common assumptions about entrepreneurs and explains why they’re wrong.

Which of those myths did you also believe? Share with us in the comment section.

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Social Media Tools Free Alternatives

If you are running a business, it’s no news that you must have an online presence, which social media is a major part of.

Managing your social media could be tasking, however, there are some tools to help make the work easy, either premium or freemium.

We have shared with you some free social media tools which can serve as alternatives for the paid version and still do a good job if you are a beginner.

However, note that you might not be able to access some advanced features as opposed to the paid version, hence as you grow and expand, you might want to invest a few bucks into the premium tools.

We hope this helps.

Do you need a guide or professional help in managing your social media page?

Feel free to reach out to us at jetheights.

Send a DM or call us on:
+2349062470398

Or send us an E-mail
Hello@jetheights.com
www.jetheights.com

For more business growth tips, follow us on our Social Media Platforms
Facebook: https://www.facebook.com/Jetheights
Instagram: https://www.instagram.com/jetheights/
Join our online growing community: https://www.facebook.com/groups/Africanify