Marketing – Page 4 – A3 | Ayo Alex Alao | Leadership, Business Coach & Personal Brand Expert

Psychology Of Marketing Strategies

Dear business owner, do you know that you can determine how your audience responds to your call to action?

By leveraging on this psychological phenomenon known as the Priming effect.

The basic thing that the Priming effect makes us understand is that: Without intentions, the first item that we are exposed to or presented with affects how we respond to the second, that is, exposure to an event eases the activation of associated concepts in the mind. It is a process driven by our subconscious mind.

Hence, must focus on the type of ‘energy’ your brand exudes when people come in contact with it as it can influence their actions.

Before your call to action, expose your audience to the right content that primes them into that realm because they are more likely to tilt towards acting so.

Branding is not just about the design content, but the soul, spirit, and energy behind it. Bottom line? Let your product connect with your audience’s emotion and prime them to feel so, even before they did.

Have a great week ahead

Our lines are available for consultation and inquiries:
09062470398
Or send us an E-mail:
Hello@jetheights.com
www.jetheights.com

For more business growth tips, follow us on our Social Media Platforms

Facebook: https://www.facebook.com/Jetheights

Instagram: https://www.instagram.com/jetheights/

Join our online growing community: https://www.facebook.com/groups/Africanify

Tags:Marketing Strategies

How To Utilize Multichannel Strategy In Marketing

What is Multi-Channel Strategy?

Multi-channel marketing means being available wherever your target audience is.It involves using a variety of channels to communicate with their audience.

Generally, people interact with brands across various social platforms. Implementing a multi-channel strategy will increase the chances of your content being seen by consumers, which in turn leads to sales conversion when the right call to action buttons are put in place.

♂️Some examples of these channels include:

Websites, Physical stores, Catalogs, E-mail marketing, TV, Text messaging, Blogging, and Direct mails.

How can you create a multi-channel strategy?

Create a detailed profile for your target audience with clear objectives on steps to take in attracting them.

Utilize inbound marketing tactics

Integrate the right CTAs across all marketing channels to attract and retain your target audience

Perform constant analysis to ensure the effectiveness of your strategy.
Contact us;
09062470398

You can also send a mail to:
hello@jetheights.com
www.jetheights.com

For more business growth tips, follow us on our Social Media Platforms

Facebook: https://www.facebook.com/Jetheights

Instagram: https://www.instagram.com/jetheights/

Join our online growing community: https://www.facebook.com/groups/Africanify

Tags:multichannel strategy in marketing

The Chambers Of Direct Marketing Secret

There is more to DM than pictures and pretty videos. With DM Marketing, you can make much more sales and gain much more customers than you could ever imagine.

However, before you begin, you must first locate your target audience and those whose niches are similar to yours or your brands. This makes DM Marketing easier and more productive. You can do this by checking out the profiles of people who have liked your posts, commented on them or those that have tagged you.

You’ll find these people are more likely to respond to your messages, seeing that they have shown interest in your brand/ posts.

Lest I forget, the most important rule in the game of DM Marketing is: ALWAYS RESPOND! Whether it’s a dm or comment on your post, always take out time to respond. It could be a new biz opportunity or an influencer wanting your attention or maybe a potential partnership or client, you never can tell. But you must know that it is an opportunity to build a relationship with someone outside of the ever-scrolling Instagram feed and comment section.

You would agree that sending over a quick Instagram DM is handier than typing up an entire email. Plus, Instagram Direct messaging provides a chance to give quick and personal customer service to current and potential customers.

Remember, People buy from those they feel a connection with.

You can also use Instagram Direct messaging to reach out to influencers that can promote your service or product. Please, do not send an email. It’ll most certainly get buried down in their inbox.

Our lines are available for consultation and inquiries:
09062470398

Or send us an E-mail:
Hello@jetheights.com
www.jetheights.com

For more business growth tips, follow us on our Social Media Platforms

Facebook: https://www.facebook.com/Jetheights

Instagram: https://www.instagram.com/jetheights/

Join our online growing community: https://www.facebook.com/groups/Africanify

Tags:chambers of direct marketing secret

Six Types Of Marketing Videos You Should Consider For Your Brand

As a brand, you need a video marketing strategy because video has become important on every platform and channel. Videos are no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy.

There are different types of videos you can create to achieve any of your video marketing goals. We will be sharing in this post the top 6 marketing video types you can embrace that best suit your goals

Explainer Videos
This type of video is used to help your audience better understand why they need your product or service.
Educational or How-To Videos
Instructional videos can be used to teach your audience something new or build the foundational knowledge they’ll need to better understand your business and solutions.
Expert Interviews
Capturing interviews with internal experts or thought leaders in your industry is a great way to build trust and authority with your target audience.
Demo Videos
Demo videos showcase how your product works — whether that’s taking viewers on a tour of your software and how it can be used or unboxing and putting a physical product to the test.
Brand Videos
Brand videos are typically created as a part of a larger advertising campaign, showcasing the company’s high-level vision, mission, or products and services.
Case Study and Customer Testimonial Videos
Your prospects want to know that your product can (and will) solve their specific problem. One of the best ways to prove this is by creating case study videos that feature your satisfied, loyal customers.

Achieving your marketing goals is easier, with the strategy. However, it might take time and a little effort from your end.

Do you need a professional in handling your video marketing strategy to achieve your desired goal? Jetheights will be glad to help!

Hit us up, our lines are open for consultation and inquiries!

Send us a mail Hello@jetheights.com

Or call us on
09062470398
www.jetheights.com

For more business growth tips, follow us on our Social Media Platforms

Facebook: https://www.facebook.com/Jetheights

Instagram: https://www.instagram.com/jetheights/

Join our online growing community: https://www.facebook.com/groups/Africanify