A call to action (CTA) is a marketing term that refers to the next step a marketer wants its audience or reader to take. The CTA can have a direct link to sales on your site.

Below are three major types of CTAs:

1. Basic CTAs: This is a simple button in your copy to drive conversion. Or perhaps a button to encourage social sharing.

2. Persistent CTAs: This CTA is by far our favorite. It is a type that keeps your header and footers visible as you scroll up or down your site.

3. Exit-intent popups/CTA: The exit-intent CTA is triggered every time the customer has the intention to leave the site.

The power of CTAs can be fully explored when you have a Robust site that can handle direct sales all round the clock.

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