Applying the 80/20 Rule to your Business

The 80/20 principle (Pareto’s Law) is almost magical. It’s a principle discovered by the Italian economist Vilfredo Pareto in 1906, who noted that 80% of Italy’s land was owned by 20% of the people.
He became somewhat obsessed with this ratio, seeing it in everything.
80% of all your results in business come from 20% of your efforts.
You’ve probably heard about the 80/20 Principle before but do you understand its true power to transform your sales and marketing efforts?
It’s quite straightforward! Odds are, roughly 80% of your sales come from about 20% of your clients or products. Focus your time and money on that 20% and you will spectacularly increase your revenue.
As you go into the new Month, Take this knowledge with you.

5 Awesome Tips to Grow your Email List

Before it gets busy this morning, let me share these 5 tips on how to grow your list with you.
According to the Data & Marketing Association, 99% of consumers check their email daily. Research also shows that email marketing is vital to content marketing success. This goes a long way to show why growing your email list is important for your business.
Here are some tips to help you:
☀️ First, you must create an attractive offer (a lead magnet). This could be an e-book, a discount code, or even free access to a course. This would propel your audience to sign up to your email list.
🔥 Use your website. You can do this with sign up forms, call to action buttons on blog posts, announcement bars on the menu and offers during holidays or festive seasons.
🔥 Through social media. Include your site link on your Instagram bio, Facebook page, run a contest and also include a share button so subscribers can share your ‘incentive’ with friends and family.
🔥 Going offline. Get people to register their details at your events, seminars or even online programs.
🔥 Use Text to Join format. Some email marketing providers like Constant Contact and Mailchimp offer integrations that make it easy for audience to text a keyword to a shortcode and then get automatically added to your list.
Learnt something new? Let us know in the comment section!

You Should Position Strategically, Market Fiercely & Shamelessly

To understand SUCCESS, you have to LEARN to USE FAILURE as motivation (as a tool), not run from it – from each failure, gather every ounce of data, that EXPERIENCE throws your way, then use this as the STRATEGY to WIN.
My dad always said while we younger, you didn’t fail, you only learnt how better to do it NEXT TIME.
FAILURE gives us EXPERIENCE, an opportunity to succeed BETTER, Next time.
Even if you miss that SHOT AGAIN, Learn from it and Try AGAIN.
Look at life from this PERSPECTIVE and find joy in little successes, don’t give up!
No matter who’s gone ahead of you, you can catch up, OVERTAKING is allowed.
So, STOP being afraid of putting yourself out there.
Let me ask you now, WHO ARE YOU AND WHAT DO YOU DO?
A3

Should you Bother about Link Building?

Every serious business owner willing to sell, knows that you can’t just build a website and then sit back and wait for new customers to come knocking on your virtual door. Rather, they create a path way for customers to easily locate them. One of those pathways in LINK BUILDING.
Link building is an SEO term for the process of getting websites to link to a page on your own website in order to earn a higher ranking on search engines. But not the number of links you create, but rather the value and QUALITY of the links that’s most important.
⁉️⁉️WHAT DO I MEAN? ⁉️⁉️⁉️
Let’s say you’re running a business that sells fashion wears. You’ll get noticed faster, and rank higher, by building a relationship with a brand like Bella naija or any good quality content site with quality traffic and page rank — — than an unknown blogger with no LINK JUICE to pass to your site – It’s deeper than this, but let me stop here for now.
🔥THE POINT?
Having your content shared on a site / post with just two or three views won’t generate as much buzz as connecting with a website that consistently has hundreds, preferably thousands, of views from unique visitors every month.
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Don’t know how to build links with the right connection? We can help with that! Just contact a member of the team for more enquiries on how we can help you.
We own over 10 quality sites used for PR and SEO with thousands of visitors daily and hundreds of thousands of social media fans connected to them.
Get in touch, let’s Grow your business.
📞 09062470398
📞 07031740649
Or send us an E-mail👇
📩📧 Hello@jetheights.com

Learn Collaboration: How to Use Competition to your Advantage

As humans we put too much pressure on ourselves.
90% of such stems from COMPARISON and the NEED FOR ACCEPTANCE.
Almost all humans have suffered from this at some point in their lives.
Nations, Individuals, Teams, Companies analyze COMPETITION and CREATE STRATEGIES for COMPETITIVE ADVANTAGE.
So, It’s okay to see, introspect, and be inspired to INNOVATE.
But, LET IT STOP THERE!
Don’t die on the PATH of Comparison and the need for acceptance – It breeds fear, doubt, loss of confidence, anger, jealousy, ingratitude, pain and stagnancy. Rid yourself of this CHAMP.
Find ways to complement, show support and collaborate, It shows maturity and the abundance mindset.
TOUGHEN UP CHAMP, It’s time to break free and live your best life.
To POSITIVE living 🥂

Dear Business Leader, What’s your Why?

Sit, Let’s talk briefly.
Why are you doing the business you are doing?
If you don’t have a very clear and concrete answer to this question, we don’t think you should be doing business yet.🤷🏾‍♂️🤷🏽‍♀️
But, there’s still time and we are nice, so we will help you gain clarity😌😊
If you’re yet to find your WHY for your business,
ANSWER THE FOLLOWING QUESTIONS:👇👇👇👇👇
.
✴️Why did I start this business?
✴️Will I still be doing this business if money (profit) was not a factor?
✴️What problem am I trying to solve with my products/services?
✴️What makes me different from other people offering the same products?
✴️Are my products and services in line with my beliefs and standards?
.
Pick a pen and paper, answer these questions genuinely after which you can proceed build a strategy around your answers, while documenting what you need to achieve them.
And there you have it! That’s a clearly defined business plan right there!
You’re welcome 😉
You know we love SMEs!🤗
I hope you find this information helpful‼️
Drop a comment if you did.
You can always reach out to us for professional startup Consultation, Brand Strategy, Business plans, Business Analysis and Branding.
CONTACT US TODAY‼️
📞 09062470398
🗨️ 07031740649
Or send us an E-mail👇
📩📧 Hello@jetheights.com

Believe in the Miracle called Tomorrow – Don’t Give up

I’ve seen Princes Rise from Dust, and Peasants Crowned Kings.
Life Teaches Many Lessons…But the Mind of Man too fickle to comprehend the depth of what the heavens hold in store for any man who resolutely KNOCKS, through the power of consistency; that doors do open!
Even WALLS become DOORS.
Man’s too blind to see through his mind’s eye, what you do in Preparation for Opportunities.
But the eternal rewarder sees through your work, your pains, your every sweat, your tears, your fears, the sacrifice to better your craft, to better your BRAND.
SEE.
Never look at anyone and write them off, or think to yourself; what can you ever BECOME.
You may correct a man, challenge them, chastise them…
But.
NEVER underestimate the
MIRACLE called TOMORROW.
PS: May our Tomorrows be better than today.
Keep Winning.
A3

Jetheights CEO, Ayo Alex Alao among South West, Nigeria’s Newly Inaugurated Committee On Digital Literacy

The CEO of Jetheights Services Limited, Mr. Ayo Alex Alao has been selected by DAWN Commission to be part of the committee that will implement its digital literacy project in South West Nigeria.

The committee, which is chaired by the immediate past Deputy Vice Chancellor (Research, Development & Partnership), University of Ibadan, Prof. Olanike Adeyemo, will work to upgrade digital skills level of young people in the six South West states in Nigeria.

Members of the committee were drawn from government, private sector and academic community.

About Jetheights CEO

Mr. Ayo, who is a member of the committee, is a Seasoned Management Consultant, Tech-Driven Business Strategist, and Life & Leadership Coach with over 15 years of experience.

Ayo is a highly sought-after Business Strategist and Catalyst who is passionate about improving individual and corporate organizations’ performance, productivity, and profitability both locally and internationally. Jetheights has serviced and worked with several top organisations and SMEs in over 30 countries and counting. He is currently the COO of Quikshopa, a Lagos-based, Nigerian multi-vendor e-commerce startup and one of the co-founders of SpeakersHQ.

Ayo has ongoing partnerships and sits on the board and faculty of initiatives such as ITFI (Inspiring the Future Initiative), 7-Eleven Foundation, South West Fashion Summit, Bezalel Skill Acquisition Centre, among others where he invests time in the development of emerging world leaders in different sectors. He is also the Founder of Jetheights Academy Africa, a platform for corporate Training and online courses; actively supporting & mentoring Africa’s next generation of leaders

 

 

Other members of the committee include Dr Niran Oyekale; Rev. Sunday Folayan; Dr Tunde Adegbola; Hon. Bamidele Faparusi; Mr Adebayo Akande-Mosope; Mr Olumide Babatunde Olawale; Mr Ayo Abiodun and Mr Akinkugbe Olumbe-Oluleye.

 

DAWN Director-General, Mr Seye Oyeleye

 

Inaugurating the committee on Wednesday, DAWN Director-General, Mr Seye Oyeleye, said the project was borne out of the need to prepare young people in the region for the digital skills level required to function and excel in today’s digital world, adding that the time for the project was now given the current reality in the global space.

“The world has changed. Many things that used to be fantasies and being watched in the movies are already realities staring at us in the face. It is no longer ‘business as usual.’

I am sure everyone here remembers how much we missed out of the first, second and third industrial revolutions; these are different periods of new technologies and innovative ways of perceiving the world.

These periods activated profound changes in social and economic structures; it is happening again. The fourth industrial revolution is driven by remarkable technologies like cloud computing, Internet of Things (IoT), Artificial Intelligence (AI), Machine learning and many more. These technologies are currently reshaping our world.

Interestingly, they can help us catch up with some of the things we’ve missed out on. In essence, this is to say that this gathering is of utmost importance, hence, setting the tone to acquiring relevant skills in this 21st century – It is just too expensive albeit unthinkable for us to miss out again,” he said.